Privacy Policy

Last updated: January 2026

At Indigo Pool, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect information when you visit our fashion review and recommendations website. By using Indigo Pool, you agree to the practices described below.

1. Information We Collect

We collect limited information to operate our site, improve your browsing experience, and provide relevant fashion content. The categories of information we collect include:

1.1 Cookies and Similar Technologies

We use cookies and similar tracking technologies to recognize your browser and remember certain preferences. The cookies we use fall into the following categories:

Essential cookies: Required for the website to function properly, including page navigation, security features, and access to secure areas. These cannot be disabled.
Analytics cookies: Help us understand how visitors interact with Indigo Pool by collecting aggregated, non-identifying information such as page views, time on page, and traffic sources. We use these insights to improve site performance and content quality.
Affiliate cookies: When you click an outbound product link, our affiliate partners may place a cookie on your device to attribute referrals and commissions. These cookies do not collect personally identifiable information beyond the referral source.

You can manage or disable non-essential cookies at any time through your browser settings or our cookie preferences tool.

1.2 Usage Data

We automatically collect anonymized usage data when you browse Indigo Pool, including:

Pages viewed and the order in which they were visited
Time spent on each page
Referring website or search engine
Clicks on outbound affiliate links

This information helps us understand which fashion topics and products our readers find most useful.

1.3 Device and Technical Information

When you visit our site, we may collect non-identifying technical information about your device, including:

Browser type and version
Operating system
Device type (desktop, tablet, mobile)
Screen resolution
Approximate location based on IP address (country or region level only)

1.4 Newsletter Email Collection

If you choose to subscribe to our newsletter, we will collect your email address. Newsletter subscription is entirely optional and requires your explicit consent. We use your email address only to send curated fashion content, seasonal style guides, and occasional updates from Indigo Pool.

You may unsubscribe at any time by clicking the "Unsubscribe" link in any email we send, or by contacting us directly. Once you unsubscribe, we will promptly remove your email address from our mailing list.

2. How We Use Your Information

We use the information we collect for the following limited purposes:

To operate, maintain, and improve the functionality of Indigo Pool
To analyze traffic patterns and content performance
To attribute affiliate referrals to our partner retailers
To send our optional newsletter to subscribers who have opted in
To prevent fraud, abuse, and security incidents
To comply with applicable legal obligations

3. We Do Not Sell or Trade Your Personal Data

Indigo Pool does not sell, rent, lease, or trade your personal information to third parties for marketing or any other purposes. We do not share identifiable personal data with advertisers or data brokers. Our revenue comes from affiliate commissions earned when readers purchase products through outbound links on our site.

4. Third-Party Services

We work with a small number of trusted third-party service providers to operate Indigo Pool, including:

Web analytics providers (for anonymized traffic measurement)
Affiliate networks (for referral tracking and commission attribution)
Email service providers (for newsletter delivery, where you have subscribed)
Hosting and content delivery providers

Each of these providers is bound by their own privacy policies and is required to handle data in accordance with applicable laws.

5. Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, the General Data Protection Regulation (GDPR) grants you certain rights regarding your personal data, including:

Right of access: You may request a copy of the personal data we hold about you.
Right to rectification: You may ask us to correct inaccurate or incomplete data.
Right to erasure: You may request deletion of your personal data ("right to be forgotten").
Right to restrict processing: You may ask us to limit how we use your data.
Right to data portability: You may request your data in a machine-readable format.
Right to object: You may object to certain types of processing, including direct marketing.
Right to withdraw consent: You may withdraw your consent at any time, including for newsletter subscriptions and non-essential cookies.

To exercise any of these rights, please contact us using the details provided at the end of this policy.

6. Your Rights Under CCPA

If you are a resident of California, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with additional rights, including:

The right to know what categories of personal information we collect and how it is used
The right to request deletion of personal information we have collected about you
The right to opt out of the sale or sharing of personal information (note: Indigo Pool does not sell or share personal data)
The right to non-discrimination for exercising your CCPA rights
The right to correct inaccurate personal information

California residents may submit a verifiable consumer request by contacting us at the email address provided below.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Newsletter subscriber data is retained until you unsubscribe. Analytics data is stored in aggregated, anonymized form.

8. Data Security

We implement reasonable technical and organizational measures to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Indigo Pool is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can promptly delete the information.

10. International Data Transfers

If you access Indigo Pool from outside the country where our servers are located, your information may be transferred internationally. We take appropriate safeguards to ensure that such transfers comply with applicable data protection laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights under GDPR or CCPA, please contact us:

Email: privacy@indigospool.com
Website: indigospool.com

We will respond to your inquiry within a reasonable timeframe and in accordance with applicable law.